Not all signs are created equal.
Whether launching a new location or leveling up your existing presence, the signage you choose does more than mark your business. It speaks volumes about your professionalism, attention to detail, and ability to lead in your industry.
At Image 212°, we help brands make bold, aligned choices that are striking and strategic. Below, you’ll find a guide to the most common types of signage and what each one communicates at first glance.
1. Monument Signs
Best for: Entrances, medical centers, office parks, schools, corporate headquarters
What it says: Permanent. Established. Professional.
Monument signs are ground-level structures designed to make an impression before someone enters your parking lot. Built from durable materials like stone, metal, or acrylic, they anchor your business in the landscape and communicate long-term presence and credibility.
Use it when: You want to be impossible to miss and instantly respected.
2. Channel Letter Signs
Best for: Storefronts, retail centers, business plazas, franchise locations
What it says: Polished. Professional. High-visibility.
These 3D letters are typically illuminated and mounted to the facade of your building. They catch the eye day and night, creating strong brand recall while elevating the overall feel of your business.
Use it when: You want your name to stand out—literally.
3. Cabinet Signs (Box Signs)
Best for: Road-facing signs, gas stations, strip malls, smaller businesses
What it says: Practical. Clear. Approachable.
Cabinet signs house your branding within a single illuminated box, usually with flat or pan-formed faces. They’re a budget-conscious choice that still delivers visibility and consistency.
Use it when: You need a clear, legible sign that does its job without overcomplicating the design.
4. Wayfinding + Directional Signage
Best for: Offices, hospitals, schools, retail spaces, event venues
What it says: Organized. Intentional. User-focused.
Wayfinding signage helps people move through your space with clarity and ease. From lobby directories to bathroom signs to ADA-compliant labels, these details turn confusion into confidence.
Use it when: You want your space to feel considered, professional, and welcoming.
5. Interior Branding + Wall Displays
Best for: Lobbies, conference rooms, creative studios, gyms, corporate offices
What it says: Culture-forward. High-end. Detail-oriented.
From 3D lobby logos to custom wall murals, floor graphics, window films, and core value displays, interior signage creates cohesion and carries your brand experience from the outside in. It reinforces what you stand for and leaves a lasting impression.
Use it when: You want your space to tell your story.
6. Vehicle Wraps + Fleet Graphics
Best for: Service businesses, delivery fleets, mobile brands, contractors
What it says: Bold. Mobile. Memorable.
Your vehicle is a moving billboard. Custom wraps and decals extend your brand across town while building awareness everywhere you go. A cohesive fleet makes your brand look sharper and more credible.
Use it when: You want your brand to move with you.
7. Temporary + Event Signage
Best for: Grand openings, pop-ups, trade shows, construction sites, fundraisers
What it says: Professional. Prepared. Branded.
Even short-term signs should feel on-brand and intentional. From banners and A-frames to site signs, trade show booths, and promotional items, these pieces carry your identity into every environment.
Use it when: You want to show up strong, even if it’s just for the weekend.
Which Sign Type Is Right for You?
Choosing the right sign isn’t just about budget or aesthetics. It’s about alignment. The most powerful signage reflects your brand’s vision and how you want to be perceived.
At Image 212°, we bring strategy, creativity, and full-service execution to every sign we make. We specialize in custom signage, large format signage, outdoor monument signs, pylon signs, indoor signs, wall murals, window films, floor graphics, ADA signs, lobby signs, custom art, trade show displays, event signage, and promotional items.
We don’t just install signage. We instill confidence.
Let’s build something that shows the world who you are.
Contact Image 212° today to take your brand to the extra degree.
