Ordering a sign might seem like a straightforward task, but when you’re investing in signage for your business, it’s really a bigger conversation about how your brand shows up.

Your sign is one of the first things people see. It sets the tone before anyone walks through the door, and it can influence everything from curb appeal to customer confidence.

Before you commit, here are five questions worth asking.

1. What kind of impression do I want to make?

This is your chance to show people who you are. Should your signage feel modern and minimal? Bold and attention-grabbing? Friendly and welcoming?

Every choice you make – materials, colors, lighting, placement – should support the message you’re trying to send. The right design helps people connect with your brand before they even step inside.

2. Who am I trying to reach, and how will they see it?

Think about how your audience will interact with your space. Are they driving past at 40 miles per hour? Walking up from the sidewalk? Searching for your location online?

Visibility matters. The size, scale, lighting, and orientation of your sign all depend on where people are and how they engage with your business.

3. Will this sign still work if I grow?

If you’re thinking about expanding, rebranding, or opening more locations in the future, it helps to plan for that now. A well-thought-out sign system should be flexible enough to grow with your business.

At Image 212°, we help clients create scalable signage solutions, whether that means modular components, consistent branding across locations, or flexible templates you can build on.

4. Am I compliant with local regulations?

Sign codes and regulations can get tricky. Rules vary by city, property, and zoning, and they often cover size, lighting, placement, and even design elements.

We take care of that part for you. Our team handles the permitting process and ensures your signage meets all local requirements, so you can stay focused on your business.

5. Who’s managing the details?

From design to fabrication to installation day, signage involves a lot of moving parts. You want a partner who can guide you through the full process with experience and attention to detail.

That’s where we come in. Image 212° is a full-service signage company, which means you’ll get one team handling everything – from first sketch to final install.

6. What’s my budget, and how can I make the most of it?

It’s easy to skip this step, but budget is one of the most important pieces of the puzzle. When clients hesitate to share a number, we often end up designing something they love, only to find out it’s not in range.

Being upfront about your budget helps us design smarter from the start. It gives us the chance to recommend materials, lighting, and structural options that align with your goals and your price point, so there are no surprises later.

And if you’re just getting started? Many banks and institutions now offer small business financing specifically for signage, a game-changer for new brands and first-time storefronts. Most people don’t even realize it’s an option. Ask us about what’s available; it’s more accessible than you might think!

Ready to start?

If you’re looking for signage that feels intentional, aligns with your brand, and is built to last, we’re here to help. Get in touch with us to start the conversation.

Need some inspiration before you begin? Check out our gallery to see how other businesses have brought their branding to life through signage.

📍 Visit Us: 4451 Dale Earnhardt Way, Suite D12, Northlake, TX 76262
📞 Call Us: (806) 687-2120
📧 Email: [email protected]